Hi, I'm Evelyn with
Effect Design
Designer & Developer
Creating Websites That
Bring Value to the User
I create websites & landing pages that are graceful, purposeful, & easy to use.
I collaborate with product and service based entrepreneurs to build better websites.
Website Basics
Better
UX
A website with a great user experience (UX) provides meaningful and enjoyable experiences that retains users. It is easy and efficient to use, with a focus on usability and functionality that prioritizes the user's needs and preferences. UX facilitates easy navigation as the user is drawn through the site, as they would a journey of an engaging story.
Great UX design can lead to higher customer satisfaction, increased sales, and better brand loyalty. We use A/B testing to make informed decisions about the visual layout of content on the page.
Better
Content
Content design is about understanding what your user needs, and conveying that information effortlessly. We want to craft stunning, interactive web content that people want and need.
Better
Design
Good design is as little design as possible. We focus on the essential features, and make them better and more useful for the users. Design is all about putting the right elements at the right place with the right sizing.
Better
SEO
A design is made with SEO in mind. We implement best practices for technical engineering, design, and development, including content structure, and a redirect strategy.
We want search engines to easily find, interpret, and index the website. This makes it easier to rank for important keywords.
SEO fundamentals for us include search engine crawling, information architecture, mobile-friendliness, page speed, user experience, and on-page elements.
Better
Conversion
High converting websites do things differently, and this is where the value in using A/B testing and prioritizing the user experience is demonstrated most.
We want to make the value proposition(s) clear, we test calls-to-action, we carefully craft catchy headlines, and we use shorter forms to collect only essential information.
There are many other techniques, including optimizing the page load time, demonstrating credibility and social proof, making a really great mobile version of the site, using natural language on forms, and including discount information in the title.
Start a
Project with
Effect Design
Expertise
Web Design
I create custom designs that evoke the essence of the owner. Attention to subtle details offer flawless functionality, quicker conversion, and increased lifetime customer value.
Design Strategy
With 20 years experience with technology, psychology, and working with others, my web design approach goes beyond creating websites. I work with people to carefully craft experiences that resonate with their user.
Webflow Development
I use Webflow as my preferred tool for bringing creative concepts to life because it’s built to get results. It allows for easy development of complex, richly interactive websites, and simplifies the creation of dynamic content, such as blogs or news. Webflow makes SEO easy, tracks site performance with analytics, includes managed hosting for optimized security and maintenance, and scales with growth.
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